RAEF THE LABEL

RAEF was founded in Australia by Grace Hide a creative director, entrepreneur, and mother - born from a desire to simplify the modern wardrobe without compromising on style, quality, or intention.

After years immersed in fashion, brand-building, and listening closely to her community, Grace identified a clear gap in the market: pieces that feel elevated and considered, yet wearable every day. Clothing designed to work hard, last longer, and remove decision fatigue - not chase trends.

RAEF exists to answer that need.